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By:Malcolm Gladwell
Published on 2007-04-03 by Back Bay Books


In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of |blink|: the election of Warren Harding; |New Coke|; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of |thin-slicing|-filtering the very few factors that matter from an overwhelming number of variables.

This Book was ranked at 7 by Google Books for keyword Impression.

Book ID of Blink's Books is VKGbb1hg8JAC, Book which was written byMalcolm Gladwellhave ETAG "U9HvQt/WELI"

Book which was published by Back Bay Books since 2007-04-03 have ISBNs, ISBN 13 Code is 9780316005043 and ISBN 10 Code is 0316005045

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

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